Why Jade & Joy
With so many protein snacks to choose from these days, how do you possibly find your favourite? At Jade & Joy, we think your choice of protein bar should make you feel great – in every sense. Which is why we’re passionate about making delicious, nutritious and sustainable protein bars that are chock-full of goodness in every bite!

Low Sugar
Our low sugar vegan protein bars strike the perfect balance between rich, decadent flavours and the least amount of added sugar possible. So, no matter which one of our low sugar protein bars you choose, you can enjoy every morsel knowing that you’ve made the healthier, happier choice for you. Jade & Joy is gourmet nutrition in every bite!

High Protein
Health and nutrition is every bit as important to us as creating irresistibly indulgent protein bars. We’re big believers in the importance of making time for yourself, and what could be better than the occasional moment of chocolatey bliss? Now you can treat yourself without compromising your nutritional goals, with our luxury high protein bars.

Dairy Free
Whether you’re living a plant-based lifestyle, are lactose intolerant, or just want to cut down on your dairy, it can be challenging to find dairy free chocolate bars that deliver on taste. But Jade & Joy’s luxe dairy free chocolate bars are designed to give you the flavour sensation you crave. After all, why should you settle for anything less?!

Gluten Free
If you’re Coeliac or intolerant to gluten, finding a luxurious chocolatey treat you can savour stress-free isn’t always an easy feat. While there are loads of gluten free chocolate bars available these days, deluxe choices are thin on the ground. But Jade & Joy is here to the rescue with our incredible range of delightfully decadent gluten free chocolate bars.

Palm Oil Free
If you’re looking for palm oil free protein bars, Jade & Joy has got you covered. It goes without saying that when you pick up one of our palm oil free products, your taste buds are in for a treat. But you can also rest easy knowing that your new favourite luxury protein snacks are also sustainable to their core. That means zero palm oil but total satisfaction!

Double Coated
Every last one of our premium protein chocolate bars is double-coated in Rainforest Alliance chocolate. Not only does that make them beautifully rich, smooth and melt-in-the-mouth, but it also underlines our efforts to tackle climate change, preserve forests and biodiversity, promote human rights, and improve livelihoods.

Plant-based
At Jade & Joy, we’re firm believers that plant-based protein snacks should be just as decadent and luxurious as their dairy counterparts. Which is why we set about making the most divine plant-based protein bars around. From Speculoos wellbeing protein bars to Marshmallow Biscuit luxury protein, there’s plant-based perfection for everyone!

Made in Britain
Our small island has produced an amazing array of world-class products and inventions over the years. Now, you can add Jade & Joy protein bars to that long and illustrious roll call! We’re proud to be British and take real pleasure in making the finest luxury protein bars, overseeing every step of the process ourselves – from concept to doorstep!
FAQs
Jade & Joy protein bars are the first and last word in luxurious, nutritious and delicious protein bars. Made in Britain at our eco-friendly Lancashire factory, our innovative protein bars are 100% plant-based, high in protein, low in sugar and free from dairy and gluten. But, most importantly, they taste out of this world!
At Jade & Joy, we take out environmental responsibilities seriously. After all, we want you to be able to enjoy our indulgent high protein snacks safe in the knowledge that you’ve made the kinder choice for you and the planet! So our products are palm oil free, made from sustainably sourced ingredients and packaged in FSC grade cardboard.
Ooh, you’re in for a treat! We’ve got so many wonderful flavours to choose from. Our wellbeing collection boasts such delights as Caramel Blondie, Double Chocolate Brownie and Speculoos. While our luxury collection includes Lemon Meringue, Honeycomb Caramel and Cookies and Popping Candy. Find your favourites with one of our Variety Packs.
Until recently, Jade & Joy was exclusively sold direct to consumer. While our online shop is still the best place to buy our complete selection of Wellbeing Protein Bars and Luxury Protein Bars, you can also now pick up Jade & Joy protein bars at select branches of WH Smith nationwide. It’s never been easier or more convenient to pick up our protein snacks.